TiE Mysuru hosts Masterclass on ‘Brand Positioning in today’s world’
2 min read
Mysuru: TiE Mysuru organised an insightful masterclass on “Brand Positioning in Today’s World,” featuring N Ravi Shankar, CEO of Aim High Consulting, as the keynote speaker.
The session, attended by over 110 entrepreneurs, business leaders, and students, provided valuable lessons on building a compelling brand positioning strategy on February 22.
Ravi Shankar, a noted columnist, author, speaker and startup mentor, shared a practical framework for crafting effective brand positioning statements. Attendees actively participated in discussions and hands-on exercises, making the session highly interactive and engaging.
The session highlighted the need for businesses to align their brand positioning with evolving market dynamics.
Ravi Shankar emphasized that a Positioning Statement is essentially a Benefit Statement and must adapt to changing consumer behaviour. He also stressed that brands must appeal to emotional, rational, sensory or functional needs to establish a strong market presence.
A key takeaway from the session was Shankar’s thought-provoking insight: “Strategy is Sacrifice” underscoring the importance of making deliberate choices and trade-offs to achieve strategic clarity.
The event began with a welcome address by Bhaskar Kalale, President of TiE Mysuru, followed by the speaker’s introduction by Dr Padmashree S.
The session concluded with closing remarks and a vote of thanks by Dr Vanishree Arun, while Sachin Bhandary efficiently moderated the event as the Master of Ceremonies.
This masterclass reaffirmed TiE Mysuru’s commitment to empowering businesses and individuals with valuable industry insights, reinforcing the importance of strategic brand positioning in today’s competitive world.
– Team Mysoorunews
Mysooru News
